— Zach Barnett (@zach_barnett) July 2, 2025 Of course, college football jerseys already have a couple forms of advertising on them already. First, there's the apparel maker's patch.

Texas Longhorns head coach Steve Sarkisian leads warm ups prior to the Cotton Bowl Classic College Football Playoff semifinal game between the Ohio State Buckeyes and the Texas Longhorns at AT&T ...

Texas Longhorns head football coach Steve Sarkisian takes a photo with pitcher Jonah Williams (55) ahead of the Lone Star Showdown against Texas A&M at UFCU Disch-Falk Field on Friday, April 25, 2025.

York aims to join Texas A&M Athletics Hall of Famer Von Miller as the second Aggie to win the Butkus Award. Miller received the trophy directly from Butkus himself in 2010.