NiJaree Canady knows everyone is going to assume she joined the Texas Tech softball team because of her NIL deal. The move ...

Blanchard received a three-year deal to stay in Lubbock through 2027 with a total value of $1.575 million, per a source.

Texas Tech football coach Joey McGuire set a high bar with top-30 signing classes in 2023 and 2024. Here's how recruiting services rank the 2025 haul.

Meanwhile, the Matador Club has built a national reputation of its own for putting up big money through NIL to support Texas Tech athletics. Co-founded by a pair of former Tech athletes ...

Joey McGuire, hired in November 2021 to coach the Texas Tech football team ... McGuire's staff and The Matador Club donor collective made a hard push in the transfer portal and landed a highly ...

Oklahoma is coming off its fourth consecutive national championship but doesn’t look like the favorite in 2025 after having ...

It's been a season of 500-win milestones in the Lubbock area. Those who did it reflect on their coaching journeys to the feat ...

Silsbee native Drelon Miller is a prime example of how NIL deals can "change the game" for athletes in college sports.

The Tar Heels are on the wrong side of the tournament bubble and have only a few opportunities remaining to earn quality ...

After a 4-5 start to the season the Arizona Wildcats have found their groove. And they've done it in arguably the deepest conference in college basketball Arizo ...