Sonic the Hedgehog is taking a well-deserved victory lap following the brand’s massively successful 2024, and is bringing Red Bull along for the ride. Sega, the Japanese video game giant behind ...

Update [Wed 21st May 2025, 7:55pm]: Following some teaser posts on social media earlier this week, Sega has now officially ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the ...

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness for Sonic the Hedgehog. Dubbed “Racing Around the World”, Sonic Team is ...

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

To celebrate the campaign’s launch, as well as the Red Bull partnership, SEGA shared a special video featuring a Red Bull rally car decked out with Sonic the Hedgehog decal. Check it out here: ...

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.

The campaign’s kickoff starts with a partnership with Red Bull’s speed stunt driver Brandon Semenuk ... “Before I ever sat in a real race car, I was playing Sonic the Hedgehog, racing games, really ...

Formula 1 witnesses a power shift. Mclaren overtakes Red Bull in 2024 and 2025. Red Bull suspects Mclaren's car legality. They accuse Mclaren of illegal tyre cooling. Mclaren denies any wrongdoing.