LUBBOCK, TX (NEWS RELEASE) - We are thrilled to announce that The Matador, an official retailer of Texas Tech will be participating in the 4th annual nationwide Pink Friday small business shopping ...

Meanwhile, the Matador Club has built a national reputation of its own for putting up big money through NIL to support Texas Tech athletics. Co-founded by a pair of former Tech athletes ...

Alpha Media West Texas Sports Director and Rockin' Pregame producer Sean Dillon and I caught up with Cody Campbell on a variety of topics including: ...

NiJaree Canady knows everyone is going to assume she joined the Texas Tech softball team because of her NIL deal. The move goes much deeper than dollars.