At the heart of the campaign, is a strategy to deepen the sauce ... games as gifts-with-purchase. This adds an element of fun and interaction through family reunions. "Lee Kum Kee's CNY campaign ...

Whether you're looking to spruce up a bag of frozen stir-fry or make it from scratch, keep oyster sauce handy for the ultimate flavor upgrade.

Founded 137 years ago, Lee Kum Kee stays committed to its mission of promoting Chinese culinary culture worldwide while ...

Lee Kum Kee has partnered with Grey Hong Kong to celebrate ... which claims to be a different take on chili sauce, a deep, multilayered flavour experience that goes beyond heat.

In June 2024, it became the first Official Sauce and Condiment Partner of The World's 50 Best Restaurants. As the conversation around Asian food and culture continues to evolve, Lee Kum Kee aims ...

HONG KONG, Jan. 22, 2025 /PRNewswire/ -- Iconic Asian culinary brand Lee Kum Kee today introduced its new brand positioning – "Enabling Superior Experiences through Asian Cuisine" – and ...

Ultimately, the film seeks to remind us that Lee Kum Kee sauces may seem like the glue holding these momentous meals together. The film was created in partnership with DDB Group Hong Kong and is ...

A worker checks the packaging of oyster sauce bottles on a production line at a factory owned by Lee Kum Kee Group in Jiangmen, Guangdong province. [Photo provided to chinadaily.com.cn] As the ...