A rich caramel base infused with Lee Kum Kee’s signature Premium Soy Sauce, featuring indulgent brownie chunks. • Coconut & Kaffir Lime gelato with peanut topping and Chiu Chow Chili Oil ...

In doing so, and with its renewed brand communications platform, Lee Kum Kee not only promotes its sauces but also Asian culture and values, encouraging people to make connections during this time.

Ultimately, the film seeks to remind us that Lee Kum Kee sauces may seem like the glue holding these momentous meals together. The film was created in partnership with DDB Group Hong Kong and is ...

The jingle aims to immerse audiences in the sights and sounds of a festive feast and emphasise the ability of Lee Kum Kee's sauces to transform every dish into a celebration of taste and tradition.

A worker checks the packaging of oyster sauce bottles on a production line at a factory owned by Lee Kum Kee Group in Jiangmen, Guangdong province. [Photo provided to chinadaily.com.cn] As the ...

In June 2024, it became the first Official Sauce and Condiment Partner of The World's 50 Best Restaurants. As the conversation around Asian food and culture continues to evolve, Lee Kum Kee aims ...

HONG KONG, Jan. 22, 2025 /PRNewswire/ -- Iconic Asian culinary brand Lee Kum Kee today introduced its new brand positioning – "Enabling Superior Experiences through Asian Cuisine" – and ...

HONG KONG, Jan. 22, 2025 /PRNewswire/ -- Iconic Asian culinary brand Lee Kum Kee today introduced its new brand positioning - "Enabling Superior Experiences through Asian Cuisine" - and launched its ...