Lee Kum Kee has teamed up with Gelato Messina, via Chemistry Set and Porter Novelli, to deliver limited-edition gelato ...

From fried rice and wonton soup, to char siu (barbecued pork) and siu aap (roast duck), Asian cuisine not only showcases the ...

Celebrate Chinese New Year and bring some spice to your Valentine's weekend with this special pop-up between Gelato Messina ...

Founded 137 years ago, Lee Kum Kee stays committed to its mission of promoting Chinese culinary culture worldwide while advancing the reach and influence of Asian cuisine to meet the growing global ...

Beloved brand unveils new global brand positioning at Chinese New Year, highlighting the universal power of togetherness, tradition, and shared culinary experiences HONG KONG, Jan. 29, ...

In doing so, and with its renewed brand communications platform, Lee Kum Kee not only promotes its sauces but also Asian culture and values, encouraging people to make connections during this time.

The jingle aims to immerse audiences in the sights and sounds of a festive feast and emphasise the ability of Lee Kum Kee's sauces to transform every dish into a celebration of taste and tradition.

In June 2024, it became the first Official Sauce and Condiment Partner of The World's 50 Best Restaurants. As the conversation around Asian food and culture continues to evolve, Lee Kum Kee aims ...

Half a world away from Washington, Asia’s corporate titans are coming to grips with the new, or perhaps all too familiar, ...

Ultimately, the film seeks to remind us that Lee Kum Kee sauces may seem like the glue holding these momentous meals together. The film was created in partnership with DDB Group Hong Kong and is ...