I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, ...

What began as strange, AI-generated nonsense on TikTok has grown into a worldwide craze, with celebrities and influencers ...

Human Centric Group decodes the viral Italian Brainrot trend and explains why it’s more than just a meme for brands chasing Gen Z. Italian Brainrot is ridiculous — and that’s the point.

Ultimately, Italian brainrot may not be much different from the internet trends that came before it, just louder, faster and built on AI. It's chaotic by design, which is exactly why kids love it.

By 2025, TikTok is the home of Italian Brainrot memes. This trend features AI-generated characters and absurd humour. Tung Tung Tung Sahur and Bombardino Crocodilo are popular figures.

TikTok’s “Italian Brainrot” trend has kids shouting nonsense like “Ballerina Cappuccina.” Experts explain the viral craze confusing parents and teachers.

Italian Brainrot is no longer just an internet trend – it’s starting to show up in the real world too. In Thailand, for instance, local vendors have begun selling dolls and keychains modelled ...

He’s part of the OG Italian Brainrot memes. However, now it seems like anyone can use some AI images and Italian text-to-speech and create new ones. I honestly find this humor to be hilarious. To me ...