Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...

Envision a warm summer night in May, popcorn within reach; an irresistible lineup of engaging films is ready to elevate the ...

Max brings together content from the old HBO Max service and Discovery+ under ... and the Harry Potter movie collection. In our updated review of Max, we gave it an 8/10, stating that, "For ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, ...

HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

Discovery executives are reinstating the name HBO Max for the popular streaming service ... for the streaming service wind up watching HBO content like “The White Lotus” and “The Last ...

At the Warner Bros. Discovery Upfront presentation in New York, it was announced that Max, the company’s premier streaming ...