"It's not a branding issue, I think it's an identity and an authenticity issue," said the former "Real Housewives" star.

They're timeless and the loved by the Princess of Wales - a cable knit cricket jumper is on our spring wish list ...

THE Duchess of Sussex has been called out again from another As Ever business, with the owner revealing she named her ...

As Ever. It’s a rebrand, it’s a lifestyle. Does it still revolve round jars of bespoke jam from a named strawberry plant? I have no idea.

Right: Princess Isabella, 15, chooses the same outfit as her mom for her confirmation at Fredensborg Palace Church on April ...

Whether it's for working out, getting physical at sporty royal events, or just adding a splash of cool to their day-to-day ...

Sophie (née Rhys-Jones) was pictured in Trondheim on 24 May 2002 for the wedding of Princess Martha Louise of Norway – who is ...

It emerged this week that As Ever’s logo looks near-identical to the Mallorcan village of Porreres’ traditional coat of arms, ...

MEGHAN Markle is never short of big, bold ideas, but sometimes you might feel like you’ve seen them before. This week, the ...

Pressure is reportedly “mounting” on Prince Andrew to leave Royal Lodge amid fresh reports the sprawling home is increasingly ...

Joan Collins still looks fabulous at 91! The Dynasty star was spotted out and about with husband Percy Gibson, 60, in West ...

Almost a year after announcing her lifestyle brand, 'American Riviera Orchard', Meghan Markle this week said it has now been ...