The beverage sector is experiencing a wave of innovation, with rising demand for specialty drinks, such as "dirty" sodas — a ...

But “Big Data” has an Achilles heel: it relies on past consumer behavior to predict future ... but old-fashioned data of all: Consumer Demographics. Demographics is the statistical study ...

Generation Z usually refers to the demographic cohort succeeding the ... The findings highlight the evolving nature of consumer behavior showing how there has been a shift from traditional loyalty ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

On the contrary, they will be receive the tailored advertisement because highly detailed consumer behavior suggests ... involved segmenting customers by demographic attributes or lifecycle stages.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...