But “Big Data” has an Achilles heel: it relies on past consumer behavior to predict future ... but old-fashioned data of all: Consumer Demographics. Demographics is the statistical study ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Toluna, a global leader in insights and panel solutions, is redefining market research again with the launch of Toluna ...

On the contrary, they will be receive the tailored advertisement because highly detailed consumer behavior suggests ... involved segmenting customers by demographic attributes or lifecycle stages.

Generation Z usually refers to the demographic cohort succeeding the ... The findings highlight the evolving nature of consumer behavior showing how there has been a shift from traditional loyalty ...

Analysts observe subdued consumption behavior ... especially the real estate market and consumer goods industry, must deal with difficult times. Demographic problems exacerbate these challenges ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...