Murray puzzled fans during Sunday's big game with a cryptic ad asking the audience to send him a message. My email to Bill Murray didn’t go as planned.

In the spot, Murray looks into a mirror — and sees a dog. “Have you ever looked in the mirror and not seen yourself?” he says ...

There's also a video attached, featuring Murray addressing the camera (seemingly into a smartphone) and explaining that he had an elevated heart rate, so he went to the emergency room — but there was ...