The landmark valuation is the latest sign of growing bullishness about an AI investment boom that market watchers believe is still in the early stages.

Apple's AI strategy, first revealed at WWDC last year, has faced delays and challenges. CEO Tim Cook emphasized the company's ...

Apple is shifting its approach to artificial intelligence, with CEO Tim Cook suggesting potential acquisitions and increased ...

Apple’s goal of ‘embedding’ AI across its devices could involve teaming up with another company.

Apple wants investors to know it's taking bigger steps to catch up in the AI race, amid worries about its progress.

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial intelligence by building more data centers or buying a larger player in the segment ...

Speaking to investors during Thursday's earnings call, Tim Cook didn't appear worried that advancements in AI could replace the iPhone.

Apple on Thursday reported sales and profit that far surpassed expectations, with some customers making iPhone purchases ...

Apple shares are up in after-hours trading, following the company’s fiscal Q3 2025 earnings report, which topped Wall Street expectations.

AI investments are also driving increased CapEx spending, which was up year-to-date, the company said. However, Apple pointed out that it still employed a hybrid model where it relies on third parties ...

Apple’s iPhone business grew at a rapid clip, as U.S. consumers bought up phones ahead of any possible tariff-related price increase. For the quarter that ended in June, iPhones sales grew nearly 13% ...

Ahead of its call, the company also shared in an interview with CNBC that it’s planning to “significantly grow” its AI investments and is open to M&A to accelerate its AI plans. The company also noted ...