As these shifts take place, the media industry is about to go through a major test: how many people are willing to pay for a ...

Paramount and UFC have announced a billion-dollar rights deal, marking a significant shift for the fight company.

Chris Weidman explains potential positives and negatives for champions with UFC ending PPV under its new U.S. broadcast deal.

Triple H and TKO will add a last-minute September PLE to rival AEW's All Out 2025. WhatCulture is part of Future plc, an international media group and leading digital publisher. Visit our corporate ...

The meet and greet was at UFC 306 at the Sphere in Las Vegas nearly a year ago. In the luxury box of TKO Holdings, which owns ...

The recent announcement of an exclusive seven-year, $7.7 billion USD deal between Paramount and the UFC marks a seismic shift ...

The UFC deal comes weeks after the Pac-12 and CBS Sports (a division of the newly-formed Paramount Skydance Corporation) ...

UFC's CEO reveals why he wanted David Ellison's muscle behind his MMA giant, why pay-per-view events no longer work, and what ...

Under the agreement with UFC owner TKO Group Holdings, streaming service Paramount+ will from next year carry the complete ...