State Farm said it was backing out of its plan to air an ad during the upcoming Super Bowl due to the wildfires in Southern California.

State Farm, long a stalwart of Super Bowl advertising, announced it was pulling an ad from next month's big game.

It's unclear how the Super Bowl will otherwise be impacted by the devastating wildfires still raging across Los Angeles

State Farm is canceling a planned commercial by the insurance giant set to run during the 2025 Super Bowl next month, citing the impact of the Los Angeles area wildfires. "Our focus is firmly on providing support to the people of Los Angeles.

The largest insurer in California has scrapped its plan to air a commercial during the largest TV broadcast of the year.

State Farm Stadium announced in a statement that they are pulling themselves out of the commercial lineup on FOX for Super Bowl 59. The big game will be held at the New Orleans Saints’ home venue, the Caesars Superdome, on Feb. 11.

Social media users angry at State Farm's decision to cancel hundreds of policies in California last year are rallying around the figure of Luigi Mangione.

The Super Bowl commercial would have been the second consecutive spot from the insurance giant, after Arnold Schwarzenegger played 'Agent State Farm' in last year's game.

Some of the biggest insurers in California had the highest number of national claim denials in 2023, according to Weiss Ratings.

California Insurance Commissioner Ricardo Lara discusses the complex insurance system as homeowners look to rebuild after LA's fires.