Google has suddenly hit back hard after Microsoft was seemingly caught capturing and diverting Google users within its Windows ecosystem. “New year, new low,” one Google exec posted on X, accusing the Windows-maker of “a long history of tricks to confuse users and limit choice.”

Windows Latest first spotted the situation, describing it as a “genius move to keep you from Google search.” It’s part of a larger pattern by Microsoft to get Google users to switch to Edge and Bing, taking advantage of their positions as the default browser and search engine in Windows.

The latest issue started when Google pushed out an update to its advertising ecosystem. The changes, it said, have been prompted by “the broader range of surfaces on which ads are served (such as connected TVs and gaming consoles),” and mean they will be “less prescriptive with partners in how they target and measure ads.”

Whether you are in the Google, Microsoft, Apple, or Proton ecosystem, a cloud storage service is essential for keeping your notes, files, spreadsheets, media, and more in a central place. Speaking of the two software giants, OneDrive is miles ahead of Google Drive. Here is why.

When searching for Google on Bing, Microsoft’s result page reportedly shows a design similar to Google’s home page.

Microsoft's Bing now mimics Google's homepage for users searching for 'Google' while not signed into a Microsoft account. This new feature presents a

Microsoft announced a sweeping series of artificial intelligence partnerships across India's core sectors on Wednesday, a day after pledging to invest $3 Microsoft has forged AI alliances across core sectors in India as it kickstarts its $3 billion investment in the country.

Samsung Electronics and LG Electronics are collaborating with Microsoft to integrate the Copilot AI assistant in their new TVs

Google has made it easier for people to control Matter smart devices directly through its Google Home platform. This improves the reliability of the system and allows it to work without an active internet connection.

C3.ai's strategic alliance with Microsoft Azure is transforming Enterprise AI, driving growth and promising future outlook. Read more on AI stock here.

Microsoft is trying every trick in the book to get people to use its Edge browser which is far behind Chrome in the market.