The Marketing Efficiency Ratio (MER) is a data-driven advertising metric that’s been around for many years but is now ...

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about ...

Ride-hailing app company Curb Mobility is bringing TikTok's user-generated content to Taxi TV, its network of more than 15,000 in-taxi screens.

Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie commerce ad tech startups.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

When used strategically, AI can produce content on par with the quality of marketers' work. What does that mean for the job ...

ChatGPT will google that for you; the Canadian TikTok shutdown gets real; and Elon’s crusage against media ratings ...

Regulators care about privacy in practice, not just in theory. Having a tool or partnership in place isn’t enough to ...

Like many streamers, Kidoodle.TV started as a subscription-based service when it launched in 2012. Kidoodle pivoted to a ...

Carat is using "people-powered" AI to build agents that understand how to best reach specific audience personas.

FC Barcelona is giving the beautiful game an AI-powered upgrade. Last year, the iconic football club started working with ...

The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told ...