FMCG brands are prioritizing first-party data strategies, leveraging q-commerce and D2C for deeper customer insights. The ...

FMCG brands are moving beyond traditional sales and media data to build robust first-party data strategies. With digital ...

Discover insights from Rajesh Uppal, a veteran at Maruti Suzuki, on the partnership between IT and marketing, the evolution of MarTech, and the future of AI. Learn about the importance of data ...

Xiaomi plans to enter the European electric vehicle market by 2027, aiming to challenge established players like Tesla and ...

Australia's national newswire has agreed to provide content to Google's Gemini artificial intelligence to improve its ...

Ipsos appoints Jean-Laurent Poitou as the new CEO, succeeding Ben Page on September 15th. The decision comes as Ipsos aims to ...

Discover how SocialTweebs and AfterMath Ventures are partnering to provide innovative marketing services targeted at the ...

Explore the evolution of marketing analytics from its historical roots to the digital age, understanding its significance in ...

SoftBank Group is set to invest $2 billion in Intel, signaling confidence in U.S. semiconductor manufacturing. This move ...

A Semrush study reveals Quora as the most-cited domain in Google's AI Overviews, driving significant user traffic to the ...

Mythik, an entertainment company, has appointed Sidharth Kedia as its chief operating officer. Kedia will lead operations and ...

BBH India announces the appointment of Delon Mascarenhas and Mitushi Sharma as Executive Vice Presidents, alongside the ...