While you’re filling your online cart this Cyber Monday, take a break to check out the surprisingly satisfying world of unboxing content. So far this year, there have been more than 25 billion views ...

Earlier today I sent an email to employees announcing that I’d be stepping back from my role as the head of YouTube to start a new chapter focused on my family, health and personal projects I'm ...

Since the very first upload, YouTube has opened up a new way to tell stories. Suddenly anyone with a story could find an audience. And they did just that. People filmed in their kitchens, their ...

Since the earliest days of YouTube, we've had Community Guidelines to establish what's allowed on our platform. These rules of the road gave rise to creative expression while prioritizing the ...

With Super Thanks, creators instantly unlock an easy and new fan funded revenue stream, letting viewers support and connect more deeply with their videos. A rundown on Super Thanks and all the other ...

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

Starting today, we are testing an experimental feature to allow people to add notes to provide relevant, timely, and easy-to-understand context on videos. For example, this could include notes that ...

Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, these creators have propelled our platform forward. Over the ...

Global Superstar Taylor Swift and YouTube took fans on an epic scavenger hunt this week leading into today’s release of “THE TORTURED POETS DEPARTMENT,“ unlocking her first Short for new single ...

Foundry is focused on serving independent music because we believe that the creative potential of independent artists is unmatched. Receiving our most applications ever, the 2021 Foundry Class is the ...

TV is now the primary device for YouTube viewing in the US. Twenty years in, it’s exciting to be at this moment. As I do every year, here are four big bets for YouTube in 2025. One of the most ...