Bogg Bags is expecting to double its sales this year as it inks new sports deals with Fanatics, though the brand is planning ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels ‘The Office’—plus, why it was ...

What to know about moving from an agency to the brand side—and how it can boost your career.

Also: Paramount signs on to iSpot’s new TV outcomes measurement platform, TurboTax’s social video triumph, macroeconomic news ...

Subscribe and get unlimited access to Ad Age's award-winning industry coverage. Brian Bonilla covers ad agencies, including creative and media shops, experiential, health care agencies and more. He ...

The product, called Plezi Hydration, targets middle- and high school-aged kids, setting it apart from its juice brand, which ...

Quad’s new Marketing Experience Innovation Center is an immersive, interactive playland for next-gen marketing solutions.

Geico is putting its search for an additional creative agency on hold as it remains without a CMO following the 2024 ...

No, California Pizza Kitchen is not having a midlife crisis. Erika Wheless is a marketing reporter covering restaurants and ...

Top advertising creative director Jason Kreher is going all in on live experiences, stepping down as a partner at Maximum ...

Telekom’s climate catastrophe in miniature, Tiffany’s new use for its iconic blue and Schweppes’ mission to Mars.