The area beyond an end zone is not the first place most people think of when it comes to prime seating in a football stadium.

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on next naming-rights deal ...

The home of the Texas Tech football team has undergone a major facelift recently with the opening of the Jones AT&T Stadium south end zone building and the Womble Football Center. A name change ...

Texas Tech will spend $242 million on football facility upgrades. Here's the latest look at the crown jewel, the Jones AT&T Stadium south end building Skip to Navigation ...