Tesla’s diner is well suited for those fans in so deep it’s “like a cult,” Greenspan says—but the goal is to feed something bigger. “What makes a diner is hospitality,” he says. “It needs to feel comfortable, welcoming, and that’s really hard to do in a quick-service environment, especially when we’re serving you in your car.”

Swarmed by protesters and mobbed by customers, L.A.'s Tesla Diner is the EV company's buzziest gimmick. But how's the food?

Kristin Rose moved out of her apartment solely because of her next-door neighbor: Elon Musk’s Tesla diner. The much-hyped, retro-futuristic diner opened just last week, on July 21. But for locals, the headache began much earlier,