The company is focused on strategically combining its morning-focused brand, IHOP, with its evening-centric one, Applebee’s.

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Applebee's has increased its off-premise marketing, investing more in TV advertising and making social media a central ...

Applebee's Is Making a Huge Comeback first appeared on Parade on Aug 7, 2025 This story was originally reported by Parade on ...

New entrees and value plays helped the chain hit positive same-store sales for the first time in years, while dual-branding ...

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Same-store sales at the casual-dining chain rose nearly 5%, marking its first positive result in over two years, as customers ...

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Applebee's says the additions promise both value and bold flavors, targeting diners looking to mix up their summer eats.

Applebee's is putting the jolly in the holidays with its new Neighborhood Drink of the Month. The December drink, the Dollar Jolly, lives up to its name in a few ways.

Applebee’s customers have an average household income of $70,000, the company said. About 30% of its customers are Millennials, but it also sells to Baby Boomers and Gen Xers.