The American Athletic Conference is rebranding itself as the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly changing ...

Its current names are now the “American Conference,” or “American” for short, retiring its old names “American Athletic Conference” and “AAC.” “A brand is more than a name.

DENTON — Ken Bahnsen scored the first-ever touchdown at Fouts Field in the fall of 1952 and drove himself to lunch Wednesday.

The American Athletic Conference (AAC) is changing its name to "American Conference," or simply "American," as part of a rebranding effort. On Monday morning, several reports emerged that the ...

The American Athletic Conference (AAC) is changing its name to "American Conference," or simply "American," as part of a rebranding effort.

American Athletic Conference rebrands to American Conference, controlling its destiny Story by Dan Wolken, USA TODAY Mon, Jul 21, 2025 · ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American.

The American Athletic Conference will have 10 members in its first season: Rutgers, Louisville, Connecticut, South Florida, Cincinnati, Central Florida, Memphis, Houston, SMU and Temple.

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

With the new mascot "Soar" the eagle, the 15-member AAC has officially rebranded as the "American Conference" and will ...