The American Athletic Conference is rebranding itself as the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly changing ...

The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and includes Army and Navy.

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

With the new mascot "Soar" the eagle, the 15-member AAC has officially rebranded as the "American Conference" and will ...

American Athletic Conference rebrands to American Conference, controlling its destiny Story by Dan Wolken, USA TODAY Mon, Jul 21, 2025 · ...

The American Athletic Conference is officially adding Army West Point as a football-only member. Army, which has been an independent in football since leaving Conference USA in 2004, will begin ...

The American Athletic Conference will have 10 members in its first season: Rutgers, Louisville, Connecticut, South Florida, Cincinnati, Central Florida, Memphis, Houston, SMU and Temple.

IRVING, Texas, May 22, 2025 /PRNewswire/ -- American Athletic Conference Commissioner Tim Pernetti announced today the launch of American RISE Ventures (Revenue, Innovation, Sports, Entertainment ...

The American Athletic Conference was reconstituted in 2013 and serves its members from its headquarters in Irving, Texas. The American sponsors 22 championships, 10 for men and 12 for women, has ...

The American Athletic Conference relaunches this week knowing realignment could have been worse and wanting a fighting chance on the field. By Jeremy Fowler Jul 2, 2013 at 6:41 am ET • 4 min read ...