Sonic the Hedgehog is taking a well-deserved victory lap following the brand’s massively successful 2024, and is bringing Red Bull along for the ride. Sega, the Japanese video game giant behind ...

Update [Wed 21st May 2025, 7:55pm]: Following some teaser posts on social media earlier this week, Sega has now officially ...

SEGA recently announced its new Sonic the Hedgehog campaign titled "Racing Around the World," featuring a special collab with Red Bull.

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.

While it isn't surprising that companies with strong IPs like SEGA are bringing out the big guns with their Sonic the Hedgehog franchise ... bike graced the MotoGP Red Bull Grand Prix of the ...