However, retailers can do more than just drive sales by placing mobile bar codes on window displays. For instance, Express recently placed mobile bar codes in its store windows to encourage ...

There is a call to action in the window display ... store discount or chance to win, the opt-ins would have probably been tenfold. “This demonstrates the power of text in a retail environment, ...

Retailers began investing in holiday window displays in the late 19th century to attract shoppers during the year's busiest shopping season. Macy's is credited as the first department store to dec ...