Lee Kum Kee has partnered with Grey Hong Kong to celebrate the complexity of flavour with the brand’s first US campaign launch. The comes along with the introduction of the brand's Chili Crisp ...

"Lee Kum Kee's CNY campaign is more than just a festive initiative; it's a movement to elevate the cooking experience while honoring cultural heritage," said Lee Kum Kee. "The brand's ambition to ...

Beloved brand unveils new global brand positioning at Chinese New Year, highlighting the universal power of togetherness, ...

HONG KONG, Jan. 22, 2025 /PRNewswire/ -- Iconic Asian culinary brand Lee Kum Kee today introduced its new brand positioning - "Enabling Superior Experiences through Asian Cuisine" - and launched its ...