That's according to Warner Bros Discovery's CEO of streaming, JB Perrette, who explained during a conference call that "the ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Warner Bros. Discovery isn't cracking down on all Max freeloaders immediately, so those borrowing a log-in to catch up on ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

In 2023, the streaming service HBO Max became simply "Max." This summer, Warner Bros. executives are changing the name back.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...