In a challenge to the rest of the Android market, Google decides to to keep the Pixel 10 and Pixel Pro pricing as competitive as possible.

We've got more leaks around the Pixel 10 handsets, which might well cost as much as their Pixel 9 equivalents.

For the most part, it appears that Google won’t be increasing the price for its new phones. The Google Pixel 10 is listed to cost the same as the Pixel 9, with the basic 128GB model costing $799 in the US and $1,099 in Canada. There's no change for the 256GB option either.