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Demographics influence the ads you see online and your insurance premiums. Learn more about how businesses, ... But in the context of consumer behavior, demographics are at the core.
Demographic variables such as age, gender, income and occupation hold important clues to consumer behavior. People who share the same demographic profile usually have the same purchasing behavior.
CHICAGO, Dec. 01, 2022 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, has launched LGBTQ+ demographic attributes in its Numerator Insights platform to ...
Furthermore, an additional 39% admitted they would contemplate altering their buying behavior based on similar criteria. The correlation between political engagement and consumer choices was striking.
“Brands have more data than ever about consumer demographics, behavior, spending, and opinions. But we still often categorize consumer behavior as ‘unpredictable.’ To understand why, our research ...