Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

U nderstanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By focusing on specific characteristics like age, gender, and location ...

Film and TV companies produce ‘Media Kits’ and 'Press Packs’ which contain information on audience demographics and marketing which producers find useful.

Leverage Audience Insights: Analyze incoming lead data to identify patterns in behavior and demographics. For example, on Facebook, matching lead data with ad targeting can reveal new audience ...

PPM results from Nielsen show overall growth in radio listenership due to a much-awaited methodology change, according to a ...

Veritonic’s Audience Insights solution bridges this gap by leveraging a sophisticated, multi-source approach to provide clearer, more actionable insights into listener demographics. By combining ...