90% of Gen Z Tie Clear Vision to Self-confidence, According to Acuvue
The contact lens brand tapped into Gen Z survey data to connect with young consumers in its #SeenWithAcuvue campaign.
Time1y
Contact Lenses That Adjust to Light
That’s the allure of Acuvue’s forthcoming line of light-sensitive, vision-correcting contact lenses (developed in partnership with Transitions Optical). Each contains a filter that senses the ...
Harvard Business School7y
Vistakon: 1 Day Acuvue Disposable Contact Lenses
Silk, Alvin J., Bruce Issacson, and Marie Bell. "Vistakon: 1 Day Acuvue Disposable Contact Lenses." Harvard Business School Case 596-087, March 1996. (Revised February 1999.) ...
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90% of Gen Z Tie Clear Vision to Self-confidence, According to Acuvue
Acuvue wants Gen Z to feel "seen." The Johnson & Johnson contact lens brand went straight to the source to find out how Gen Z consumers consider eye health and vision today through a consumer ...