American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?

American Eagle released several ads for its "Sydney Sweeney Has Great Jeans," campaign, all which feature the actress in a pair of blue jeans in various locations doing simple things like looking down into the engine of her Ford Mustang — a very all-american muscle car — before she settles behind the wheel and takes off.

Doja Cat is making waves after mocking Sydney Sweeney’s latest American Eagle ad. Her viral TikTok video, which spoofs Sweeney’s delivery of a controversial “genes/jeans” tagline, has added fuel to an already heated online debate.