Ultimate Fighting Championship (UFC) has been named “Sports League of the Year” by Sports Business Journal (SBJ), which may come as a surprise to those folks who still classify the promotion as a brand;

The 18th annual Sports Business Awards were celebrated Wednesday night in New York City. The winners were determined by a group of industry executives. Award winners in two categories — Athletic Director of the Year and Executive of the Year — are selected solely by Sports Business Journal.

In addition to her new Emmy, Gaga also has an Oscar and 14 Grammys. Lady Gaga has added an Emmy to her list of awards, bringing her one step closer to achieving EGOT status. Gaga's win was a Sports Emmy in the category of outstanding music direction for her performance of "Hold My Hand" at the Super Bowl in February.