It’s been nearly two weeks since Astronomer’s chief executive officer Andy Byron appeared on the kiss cam, embracing Kristin Cabot, the company’s head of HR, at a Coldplay concert. In the fleeting moment, Byron attempted to duck out of view, while Cabot spun around, covering her face.

Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.