Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

Gap's popular 'Better in Denim' campaign has led to a viral Instagram post about representation which sparked a powerful yet wholesome response from Katseye's Lara Raj. Gap launched its new campaign ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

The new Gap campaign comes fresh off KATSEYE's performance at Lollapalooza, a feat that the group doesn't take lightly. "It ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Hailey Bieber has given her opinion on the Sydney Sweeney jeans ad controversy which has surrounded the actress for a while ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...