Samsung just announced its seventh-generation folding phones, and it finally retired the long and narrow Z Fold design that it had stuck with for far too long. The Z Flip is also getting an overdue upgrade to a full-size cover screen rather than the file folder shape of the past couple generations.

In an all-too common (and annoying) tactic these days, Samsung has been drip teasing its "Ultra-experience" for more than a month prior to Unpacked, despite the lack of anything named "Ultra" besides a new blue version of the Watch that bears the name.