Warner Bros. Discovery CFO Gunnar Wiedenfels on Thursday explained the rationale for his studio's rebrand of Max as HBO Max to better position the streaming platform for consumers. "What really differentiates us, what really swings the needle when it comes ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry Potter in commercials

Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the launch of WBTV Hispanic Stream.

Sarnoff Media Company, with an eye to multicultural storytelling, will kick off with ‘Couples Retreat’ star Carlos Ponce leading a Latino reimagining of the ‘National Lampoon’ comedy brand being shopped in Cannes.

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O’Brien wasn’t there, instead appearing via a quick,

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, which aims to “recapture the magic of the original IP through a branded lends.