Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular ...

This been the summer of viral food trends. First it was Dubai chocolate everything, then M&S released a wave of internet ...

The arrival of Tesco’s ‘birthday cake sandwich’ drew the inevitable attention of nearby colleagues when the bright purple ...

TikTok is obsessed with Tesco’s new birthday cake sandwich - a sweet, sprinkle-filled sando released as a limited edition. One video has racked up over 1 million views. This follows M&S, which ...

Tesco sells birthday cake sandwich months after M&S strawberry sandwich controversy - Tesco has released a birthday ...

TESCO has just released a new bizarre cake-flavoured sandwich that’s got shoppers talking. The Birthday Cake Sandwich landed ...

The supermarket has released a 'birthday cake sandwich', hot on the heels of M&S's viral strawberries and cream sandwich.

Tesco has released a limited-edition sandwich that has got the nation talking today, August 5, 2025, because it's inspired by ...

Hot off the heels of M&S's viral strawberry sando, the new birthday cake sandwich from Tesco has started cropping up in UK ...

And there has been plenty of excitement around Tesco's new limited edition Birthday Cake Sandwich. Priced at £3, it consists ...

The sandwich has divided opinion on TikTok, with some social media users saying "somehow this works", while others have said ...