Apple is doubling down on India. After a record-breaking quarter, CEO Tim Cook confirmed that Apple will open new retail stores across India later this year, aiming to deepen its presence in one of the company’s fastest-growing markets.

Apple has transitioned the majority of its iPhone production for the US market from China to India, marking a significant shift in its global manufacturing strategy. CEO Tim Cook emphasized India's rising importance,

Currently, Apple has two official stores in India: Apple BKC in Mumbai and Apple Saket in Delhi, both of which opened in 2023. These flagship stores have become important centers for customer experience, offering everything from hands-on demos to personalized sessions through the "Today at Apple" program.