Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

A report by Deloitte in March predicted women’s basketball, largely driven by the WNBA, will generate more than $1 billion in revenue this year. That would be an increase of almost $300 million ...

Due to improved WNBA revenue streams, players will seek to achieve increased salaries and a share in the gains of owners as the league progresses. Noting the current $249,244 supermax, a source ...

Caitlin Clark's popularity is driving a significant economic boom for the WNBA, boosting revenue and franchise values.