Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

The WNBA's revenue is derived from several key sources ... is set to expire in 2025, with projections suggesting the next deal could quadruple to $240 million per year due to the league's ...

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

The projection reflects continued growth in attendance, merchandise sales, and television-driven advertising revenue ... establishing new WNBA benchmarks for television ratings.

WNBA commissioner Cathy Engelbert ... women's will catch up." Deloitte's projections were based on three categories of revenue: game-day, media rights and commercial revenues, such as sponsorships ...

Caitlin Clark's popularity is driving a significant economic boom for the WNBA, boosting revenue and franchise values.

WNBA season officially tips off on Friday, and every team will be in action this weekend to start what should be an important season in the league’s history. The pressure is on for the league to ...

The Wings remind us of last year's Fever. A strong offseason, capped by drafting UConn guard Paige Bueckers, will get Dallas ...