In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

According to Kwan, successful rebranding balances legacy with new energy. “Without a clear vision, reverting to HBO Max risks confusing the audience. Whether reviving old values or charting a ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the Design Matters podcast. “HBO took four decades of prestige and ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

Of course, Oliver did actually roast the rebrand, by comparing it to Donald ... As Oliver explained this, images of HBO Max’s many names over the years were shown onscreen.

In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return to the more recognisable and prestigious 'HBO Max'. The reversal comes ...