Democratic senators demand answers from Delta Air Lines about its AI ticket pricing plans, citing concerns over fare ...

In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...

Delta is using AI to "personalize" the price you pay for airfare. Here's what that could mean for your next trip.

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions about fairness while promising optimized revenue.

Fast, efficient analysis of customers’ shopping and social media habits gives companies a leg up when it comes to dynamic ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Lawmakers question whether the airline’s algorithmic ticket pricing crosses the line from customized to creepy.