Companies will be called out when they are out of touch and not inclusive.

Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with ...

American Eagle ’s latest denim campaign, starring Sydney Sweeney, has sparked a massive online debate. While the tagline was intended to be a cheeky double entendre, “Good Jeans” and “Good Genes,” ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

We recently published 10 Stocks Surprise Wall Street with Double-Digit Gains. American Eagle Outfitters, Inc. (NYSE:AEO) is one of the biggest performers recently. American Eagle soared by 18.11 ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

Craig Brommers, CMO of American Eagle Outfitters, is chasing Gen Z's ever-shifting attention while staying grounded in what the brand has always stood for: inclusivity, authenticity, and value.

Shares of American Eagle Outfitters are surging higher Thursday morning. Investor enthusiasm is building around its new advertising campaign.

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping its most valuable asset: its Gen Z customer base. These ...

The retailer’s ability to track and pivot into emerging trends and categories helps make its American Eagle (AE) brand the No. 1 jeans line for its targeted core customer between ages 15 to 25.

NEW YORK — As marketers grow more risk averse amid an economic downturn and tightening budgets, American Eagle CMO Craig Brommers argued that now is as good a time as ever to mix up media tactics in ...