At Fire & Ice, we believe in the transformative power of cold plunge and sauna therapy. Our mission is to provide a serene and welcoming environment where you can unwind, rejuvenate, and achieve your health goals. We offer premium cold plunge ice baths and high temperature dry sauna. Founded by Brad Whitfield, our journey began with a passion for wellness and a desire to share it with others. Fire & Ice - Santa Rosa combines traditional practices with modern amenities to offer a unique wellness experience. Our spa was founded in 2024 with the goal of providing high-quality spa services to our community.